Zynga is a free to play business model and gets its money from advertisments over social networking such as facebook. An example of this could be a 'pop up' advertisement that may come up on your screen telling you to buy something and you can get something through credit card payments like a free barn on farmville. They did however get in trouble for this. Also, you get asked to sign up for things like 'Netflix' and they would get money from the payments people make.
They also got in trouble because of scamming these social gamers as they were not saying who they were doing buisness with they just wanted the money off people.
The company's top three games are FarmVille, FrontierVille and CityVille. They have accounted for 57 percent of online game revenue. Total revenue was $329 million for the quarter ending March 31, 2012.

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